pure bliss is a way, a habit and a practice all rolled into one. It refers to a way of growing and processing food. It is also about the reliance on an ecological system that sustains itself on rich soil and proven traditional practices to grow crop and food that resists pests and diseases. Organic also means, the farmers don’t use toxic, persistent pesticides, fertilizers which are known to contaminate soil, air, water and the food. In fact, organic farmers and farming involves practices of rotating crops, deploying beneficial insects, using locally honed methods, adding composted manure and plant wastes to the soil.